When you donate cash or appreciated securities, it provides an immediate benefit to University of Memphis Athletics and the maximum income tax deduction for you. Gifts of cash qualify for an income tax deduction equal to the full value of the gift (when no benefits received). Gifts of appreciated stock or mutual fund shares qualify for an income tax deduction equal to the current market value of the transferred assets. By transferring these assets directly to Memphis Athletics (501c3 non-profit), you also avoid paying capital gains tax. For most people, this double tax savings makes a gift of appreciated securities a very cost-effective and easy gift option (please ask for security transfer form).